Marketing of Affordable Housing Developments

This four-hour training is designed to provide an outline of effective marketing techniques for affordable housing properties, including HUD, Rural Development, and Low-Income Housing Tax Credit. It covers proven marketing strategies for affordable projects and provides tips in how to avoid non-compliance during the marketing of such properties. Issues covered include desired amenities, energy efficiency measures, and elements involved in a successful marketing program, as well as fair housing concerns in the development of a marketing program.

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